Joelson Leal

Currently leading the end-to-end redesign of a crowdsourced language learning platform, enhancing user experience, visual consistency, and scalability.

• Led the comprehensive redesign of a crowdsourced language learning platform, applying advanced visual design principles to enhance usability and consistency across diverse devices.
• Boosted user engagement by 40% through iterative prototyping, rigorous usability testing, and strategic design optimizations.
• Defined and executed the design strategy in close collaboration with leadership, successfully aligning product vision with key user needs and revenue objectives.
• Architected and implemented a robust component-based design system, facilitating rapid development and ensuring future scalability for the platform.

Spearheaded product operations for the .CV top-level domain, optimizing support channels and enhancing user satisfaction through strategic design and deployment.

• Led the design and deployment of automated support channels and comprehensive multilingual knowledge bases, leveraging localization best practices to improve service accessibility.
• Achieved a 70% reduction in support response time and decreased user drop-off by implementing user-centered support workflows.
• Conducted in-depth stakeholder interviews and data analysis to inform strategic enhancements in service delivery and elevate overall user satisfaction.

Managed design and innovation initiatives for a government program, driving digital transformation and fostering startup ecosystem growth across public and private sectors.

• Led strategic design for digital transformation initiatives across public and private sectors, improving service delivery and user experience.
• Developed and launched digital services and internal platforms, successfully accelerating startup ecosystem growth and fostering innovation.
• Spearheaded comprehensive UX audits and facilitated impactful workshops for early-stage entrepreneurs and government partners, enhancing design literacy and adoption.

Advised on national branding and marketing initiatives, leveraging strategic design thinking to boost public engagement and promote cultural identity.

• Developed and launched impactful cultural campaigns that increased public engagement by 20% through targeted digital outreach and strategic branding initiatives.
• Provided expert advisory on national initiatives, effectively promoting local identity through the application of strategic design thinking and public messaging.

Directed the design and ensured UI/UX coherence for four key digital products, collaborating cross-functionally to deliver high-impact user experiences.

• Directed the end-to-end design for four major digital products (Muska, MyUnitel, RTC App, Passafree), ensuring consistent UI and robust UX coherence across the portfolio.
• Collaborated closely with engineering teams, leveraging React, TypeScript, and Flutter expertise to deliver cross-platform features efficiently and on schedule.
• Translated complex product requirements into intuitive, accessible, and high-impact interfaces, driving over 50,000 user adoptions across multiple platforms.

Nominated for New Talent & Public Choice.

Awarded for demonstrated leadership and commitment to public service and community development.

Prestigious, fully funded merit-based award by the UK Government, recognizing outstanding leaders with vision and potential to drive positive change globally.